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& Nbsp; & nbsp; & nbsp; 1985 In the spring, the United States hundreds of millions of TV viewers saw an ad like this: a basketball court rolls to an end quickly, waiting for a handsome guy in there easily by wearing colored sneakers foot hook the ball into the hands, began to move the ball, at the same time, blaring noise of the engine engine roar of the engine getting louder and louder, the young man followed soar. The last 10 seconds of advertising is Jordan's "Walk in the Clouds", even though the audience had never seen a basketball game, also lamented in his superb skills. This ad is not only proof of Jordan has a special ability to fly, also hinted at his feet and the shoes are also necessarily linked to this. In this ad, that magical guy is the famous NBA sports star Michael & middot; Jordan, his feet a pair of sneakers is the famous brand "Nike." Before retirement, Jordan ???????: "Phil & middot; Knight and Nike turned me into a fantasy figure." This is the inside of the Knight "Nike," the founder, he put a small company into a large group, the once unknown superstar Michael Jordan pushed to the position. & nbsp; & nbsp; & nbsp; failing athletes & nbsp; & nbsp; & nbsp; 1938 years an ordinary boy born in the United States, and then, like most of their peers, he likes sports, playing basketball, baseball, running, his name is Phil & middot; Knight, as a general ordinary young man, his Adidas, Puma brand is very familiar with this kind of sports, but the unexpected is, is this extraordinary young man, after creating a new brand Nike, Adidas even more than in dominant sports. Knight has been very fond of sports, his high school paper almost entirely with sports-related, even the headquarters of the University also chose the University of Oregon Athletics. Although Knight likes sports, but only a med cheap foamposites iocre score of 1 mile Runners, his worst score of 4 minutes 13 seconds, almost did not enter the ranks of world-class athletes (score of 4 points), and like him almost Too many people! But fortunately so, otherwise we would not see today a great entrepreneur. In Oregon, Knight met his lifelong mentor, is his coach Bill & middot; Bowerman. Bowerman 1950s had a row to break the world marathon record, Eugene, Oregon, and thus also famous. He is extremely ambitious man, bent to make their sports teams than any other team. Training and competition, the athlete's foot disease is the most common offenders, Bowerman he wanted to design a shoe, the bottom light and sound support, small friction and stability, thus reducing athletes foot pain, get a good result. & nbsp; & nbsp; & nbsp; So, Bowerman designed the pieces of sneakers pattern. He found several shoe companies, but no one cares about him, ask yourself altogether stubborn Bowerman cobbler, learned shoemaking, in the last Games, the athletes put on his handmade by his appearance ugly but lightweight and comfortable shoes, ran the results are good ranking than any previous game. After graduation, Knight continued to pursue MBA degree from Stanford University, and Bowerman continued to do track and field coach and athletic footwear design in college. In 1960, Knight graduated. During his investigation report mentioned in a lot of sports star and ordinary athletes actually have a common goal: to defeat Adidas, so that more and more athletes wear the Japanese production of high quality and low price of running shoes Tigers (Tiger ?c After graduation Knight decided to go to Japan to look for an opportunity in Japan exhibition, Knight met Japan Tiger sports shoes manufacturers, he claimed to be from the United States "Blue Ribbon Campaign Company," Tiger just ne cheap jordans online ed an agent to enter the US market, so he took the agency gave the inexperienced young man. get the right agent to find the Bowerman Knight Now, both of them contributed $ 500, consisting of a real blue ribbon sports company, Tiger sneakers become the exclusive distributor in the United States, began the initial start. This "Blue Ribbon" is the "Nike" predecessor. & nbsp; & nbsp; & nbsp; Nike brilliant start-up time, no warehouse, Knight Knight father put stock in the basement of the house, he and Bowerman two people a tube of finance, a tube designed to co-ordinate very understanding. He has proven to predict the market is correct, this cheap sports shoes sell well, the first year it sold $ 8,000 worth of goods. & nbsp; & nbsp; & nbsp; 1968 years after Bowerman restructuring Cortez shoes had become Tiger sports shoes most popular products, and Knight for the company's development and lay a solid financial foundation. The company's business began to improve them. Soon, the Japanese company products sell well aware, we ask them to transfer after the first shipment. As a result, Bowerman their cost will be greatly improved, and had to redouble their efforts to sell. But Japan is also often not on time delivery, and even the first-class goods remain secretly sold in Japan, the defect to the United States. Once they receive a number of shoes Bowerman, Customer wore two weeks, on the separation of the upper sole. They had to swallow in order to maintain credibility, promptly returned to the customer. Even more exasperating is that Tiger also sent representatives to Eugene, Bowerman offered to buy 51% of shares, and accounted for two seats in the five directors, if you deny this request, immediately stop delivery. Make things difficult for the Japanese suffered unbearable Bowerman and Knight, flatly rejected cheap jordans for sale mens the non-parts requirements. & nbsp; & nbsp; & nbsp; Knight and Bowerman decided to open one of their own company, he named Nike, which is based on the name of the Greek god of victory and taken. The NIKE name, in the eye of the West was very lucky, easy to read and easy to remember, it can scream loud. They quickly launched a "Nike" name sports shoes, and mesh beautifully designed trademark. Nike, the famous "a hook" trademark eye-catching, with a visually appealing, as well as sports shoes and other sporting goods should have the kind of movement, a symbol of strength and speed. & nbsp; & nbsp; & nbsp; In order to advertise, Knight and his wife hand-printed T-shirts to Nike preliminaries field distribution Olympics, but saw people ask: but in the "Who is Nike?" game, Knight a little way out of the limelight, to be persuaded to use this new shoes marathon athlete finished fourth to seventh, while wearing Adidas shoes, athletes are eligible for the top three in qualifying. In the athletic footwear industry, Nike is facing fierce competition. Knight and Bowerman aware of: If you can not develop a product better than it is now a new product, they did not want to increase market share. And, so far, the US footwear manufacturers produced far less than the former Federal Republic of Germany Adidas company's foreign shoes. In 1975, a Sunday morning, Bowerman playing in baked waffle iron mold of a urethane rubber, used it to make a new type of shoe soles, in this waffle-style shoes fitted with small rubber nails, so that the elastic soles are stronger than the elastic popular on the market other shoe. This looks very simple product improvement, Knight and Bowerman became the starting point for the cause. & nbsp; & nbsp; & nbsp; 1976, Nike $ 8.3 million the previous year soared to $ 14 million. It's like wil Cheap air jordan 12 for sale online free shipping dfire, as it developed, the company is developing new style running shoes and spend huge amounts of money. In these improvements, Nike Air gives the left a deep impression. Nike Air heel is used to embed the inflatable cushion, it is the company's footwear technology trump card. It kept longer than the elastic foam sponge or rubber. Comfortable and smooth. Now, almost all produced authentic Nike Nike sports shoes are embedded with such a cushion. Interestingly, consumers are not aware of this mystery, however, but this is exactly what Nike high-quality, high-performance, high-quality lies. How to do it? Sales planners so in the advertising moving some brains. Soon a very unique yet attractive posters appeared. In a Nike shoe heel opened two "windows", people through the "window" to see the soles of Nike Air. Painting posters greatly attract consumers and make them understand at a glance than at Nike sneakers came out on top of the other. & nbsp; & nbsp; & nbsp; the next two years, "Nike" followed on sales quadrupled. By the late 1970s, Nike has nearly 100 researchers, many of whom have a degree in biology, chemistry, experimental biology, engineering, industrial design, chemistry and a variety of related fields. This strong research strength developed more than 140 different styles of products, many products are the most innovative and market the most advanced technology. These styles are based on different foot type, weight, running speed, training programs, gender and level of technology design. These different styles, different prices and multi-purpose products, attracting thousands of runners and make them feel Nike is to provide the most complete variety of running shoes manufacturer, millions all kinds, of all abilities runners have such a concept. & nbsp; & nbsp; & nbsp; against the never-ending Retro jordans for sale corporate philosophy, to the 1979 Nike through the planning and the strong market for new products to sell, market share reached 33%, and finally squeezed into the original by the Adidas, Puma and Tiger built "iron triangle", a sales star. By 1981, its market share even reached 50 percent, ahead of Adidas, while Knight himself running into the "Forbes" magazine coveted US 400 list of the richest people. & nbsp; & nbsp; & nbsp; Nike culture "sports, performances, free and easy freedom of sportsmanship" is the pursuit of personalized Nike's corporate culture. This has the distinct characteristics of the corporate culture from the traditional concept of corporate image, Nike is the adventurous spirit of the pioneering companies in their verdant company is located in Oregon, has been cultivating a culture of well-designed, a veteran of Nike The manager once recalled: "It was like in a friendship environment full of hand, foot and work colleagues together happy to drink, stop talking about sports, and active and self-proclaimed anti-traditional character.." Every six months , Knight of the management team to meet and discuss strategy. The quarreling parties to "tit for tat" with. & nbsp; & nbsp; & nbsp; Knight always encourage confrontation, or even encourage confrontation, and he, like everyone else, to accept other people's loud accusations. Nike business location, like the campus, have a forest, jogging trails, lakes, football field. Knight wanted to create a peaceful working environment, he thinks the world has confused enough, working hours should like home free. On the famous Nike ad strategy, also showed vitality different from others. Type of Nike athletes looking different from Adidas, they maverick, strong personality, irritability, aggressive,. Such as tennis star John McEnroe, people always see Cheap air jordan 12 ovo his rage on the tennis court, with the authority of their quarrel. There are tennis star Andre Agassi, his beard, long hair disheveled, the jeans cut pants as tennis, tennis and this denim pants will become Nike's specialty products. With these big sports stars QUICKER advertising, Nike sports shoes are no longer just a sports shoe, and became idols and symbols of social status. & nbsp; & nbsp; & nbsp; 1984, Nike endorsers strategy began to re-establish their own image. He and Jordan signed a five-year contract, but also the conditions to grant Jordan Nike's stock, as well as an unprecedented courtesy, to use Jordan's name on the Nike sports shoes. Almost all of them think that this is a fool talented, but a spokesperson for it. But Knight insisted on doing this, the impact of Nike Jordan is enormous. Jordan, who embodies the energy, the prestige, the superb level of competition and exciting sports spirit, his ideal weight than any Nike logo. With the Jordan, Nike has created a new brand, "soar Jordan" (AirJordon), producing colorful basketball shoes and matching apparel. Advertising campaign "soar Jordan" is the success, but also the brand war victory in the first annual sales as high as $ 100 million. Jordan first wear the sneakers have been subjected to the prohibition of NBA officials, who believe that a violation of the league's dress code. Nike keenly feel this is a golden opportunity to conduct public relations activities, then launched an advertising solidarity, declared that "soar Jordan" was banned because it "revolutionary design." Results Nike and "soar Jordan" boarded the cover of countless newspaper headlines, NBA siege. Finally ending in favor of Nike ended. Advertising with athletes is that many people will think of, but the most successful, only Knight! & nbsp; & nbsp; & nbsp; also kn cheap jordan shoes for men own that many people "just do it", the first "Just do it" ad protagonists are sitting in a wheelchair track and field athlete of Clegg & middot; Brown Xiu, advertising slogan that appears in the black background of anti-white. Slogan did not read aloud, but it evokes a generation resonance. It is reminiscent of an obese man to postpone his weight loss plan, staff were busy by other things that upset the fitness activities and participate in sports activities dream was all the affairs of man interrupted. It was like Nike urging people to exercise, immediately go to action, to achieve.Adidas_Top_Ten_Hi_F37608_Sneaker_Ppolitics_Cblack-2612.jpg (116.02 KB, download number: 0) download adidas Originals Top Ten Hi Black 2015-12-28 11:11 upload Nike SB Dunk this time once again to classic North Carolina and Georgetown color to create a new series, using their own unique color and black show in North Carolina, will be officially on sale in March 22nd. 1-14030P93959.jpg (74.63 KB, download number: 0) download 2014-3-8 11:01 upload 1-14030P94006 (1).Jpg (405.33 KB, download number: 0) download 2014-3-8 11:01 upload 1-14030P94008.jpg (80.18 KB, download number: 0) download 2014-3-8 11:01 upload 1-14030P94016 (1).Jpg (400.91 KB, download number: 0) download 2014-3-8 11:01 Nike dunkSB, Dunk upload, RIVAL, 00Italy brand Lotto sports shoes : it is learnt that the Lotto brand of the Italy sportswear series is preparing to open 200 new stores in major cities in China by 2008. Since the Olympic Games were held in China in 2008, Italy sports company will set up a huge center for design, production, control, transportation and distribution in Shanghai. In order to enter the China market, Lotto has become a Hongkong company holding international alliance. Italy brand Lotto Hongkong Hembly cheap jordans for sale company since its establishment in 1997, has been in the mainland for Italy sports brand Lotto production of sportswear. At present, Lotto is one of the three largest customers Hembly, accounting for about 20% of the total turnover. With the Lotto development plan in Chinese, group this month on the bottom for Lotto to provide a one-stop logistics services, the new plant is located in Nanjing responsible for the production, arrange goods storage management, collection of other footwear manufacturers for Lotto production of shoes, and then arrange transport to various distribution outlets. Lotto chairman AndreaTomat said the plan before September this year to invest 500 thousand euros (about $4 million 650 thousand) in the mainland to open 10 stores, the end of next year, the number of outlets will be increased to 100, including opening its first store in Hong kong. He pointed out that the average price per pair of shoes in the 400 to 600 yuan, compared with the mainland Lining 20% more expensive, is now looking for mainland athletes as spokesmen for products. (Editor: admin)Adidas day before officially open will be officially on sale at the end of the NMD_R1 Primeknit Tri-Color, this series covers two new models, respectively, with black and grey Primeknit woven material produced, and collocation three stripes decoration red, white and blue wing structure, stable piece of white Boost Huan Zhenzhong on the bottom were black and the white dotted, interested friends may wish to pay more attention to. 1.jpg (422.28 KB, download times: 0) download attachment adidas NMD_R1 Primeknit Tri-Color 2016-11-1 upload at 11:42 item: BB2887Price: adidas-nmd-tri-color-pack-6.jpg (194.06 KB, download times: 0) download attachment adidas NMD_R1 Primeknit Tri-Color 2016-11-1 upload at 11:38 adidas-nmd-tr Retro jordans for sale i-color-pack-7.jpg (228.93 KB, download times: 2) download attachment adidas NMD_R1 Primeknit Tri-Color 2016-11-1 upload at 11:39 adidas-nmd-tri-color-pack-4.jpg (230.33 KB, download times: 0) download attachment adidas NMD_R1 Primeknit Tri-Color 2016-11-1 upload at 11:38 adidas-nmd-tri-color-pack.jpg (251.54 KB, download times: 0) download attachment adidas NMD_R1 Primeknit Tri-Color 2016-11-1 upload at 11:41 adidas-nmd-tri-color-pack-3.jpg (210.02 KB, download times: 0) 1& Nbsp; & nbsp; & nbsp; & nbsp; Nike's management did not expect them to give them so much trouble in the Southeast Asian region, "sweatshops" storm. This allows the world's largest sporting goods manufacturers have familiar brands, but because the reputation of the problem as far east affected sales in the United States, two or three months after the event, all aspects of pressure blowing, even Nike's management He is surprised. & Nbsp; Recently, Nike's "sweatshop" incident has once again been raised, is the last place on "Measuring and managing corporate reputation," the training courses sponsored by the JF Pearson China. From Nokia, Alibaba, and some mid-level public relations firms gathered to listen to Mr. JimR.Macnamara about how to identify and protect the corporate reputation of the most valuable assets. CARMA CEO Jim is an internationally renowned authority planning and evaluation of public relations and corporate communications evaluation aspect, with over 25 years of experience in the field of media and public relations. & Nbsp; In just heard "sweatshops" event, Nike's management did not agree that their factories in Eastern countries forced workers to work overtime, and to allow workers to drink during working hours and so the fact that this is not the world's the reputation of well-known companies produce mu Cheap air jordans for sale ch impact, but will not affect their sales, because they feel that the emphasis on jobs than working environment Asian consumers, such a thing does not make them a tremendous response; and far Consumers in the United States, concerned only the ability to buy cheap shoes, cheap labor in Asia can undoubtedly reduce costs. & Nbsp; However, the reality is far beyond their imagination, Nike's staff began to worry about in a very unethical for a company to work in the United States, consumers have begun to take to the streets, claiming they are not willing to buy cheap shoes, will buy expensive shoes, and even the United States, NGO, trade unions have also come to "join in the fun", took the opportunity to claim the Nike closed factories in Asia, because many Americans lost their job. & Nbsp; then, after two or three months, like Nike's management suddenly woke up and began to send senior Asian communication. & Nbsp; Mr. JimR.Macnamara referred to the "sweatshop" example of Nike, is to emphasize the importance of corporate reputation, even for a well-known international brands. In his opinion, the company's reputation and brand are still significant differences, and how to manage and maintain his business reputation also have its own unique insights. & Nbsp; reputation and brand are different & nbsp; "corporate reputation is the idea formed in the minds of others, this idea come from their own hear, see, inferences made after reading and then be talking about this idea and spread. "Jim's reputation began with a definition of his own theory of interpretation. & Nbsp; Therefore, reputation is based on more action: that your company or organization to do what; and it is effective for the creation of brand advertising and propaganda is not established reputation, a reputation as respected as it takes to win, and the brand is an asset, a company can manufacture can have multiple brands, and reputation can only have one. Is reputation, rather than the brand, the existing employees decide whether you want to stay, whether potential employees want to join, whether government support, whether investors can be attracted and retain, whether media attention, and whether customers remain loyal to the enterprise. "Corporate sales brand and make money, you can brand, while deciding the power of life and death, but it is reputation." Subversion "triple bottom line" of "five emphasized the bottom line" & nbsp; Jim pointed out that since a long time, companies often focus only on a layer of " The bottom line, "is the company's financial situation; later, it was suggested that the financial position, performance and community environmental performance" triple bottom line "theory, or even financial, customers, employees, the environment and the community," the five-bottom line "theory to measure corporate reputation, which in his view, are relatively rigid analysis. Previously, the problem of the theory is that they measure is a fixed reference or index. & Nbsp; "direct experience of consumers, the reputation of working partners, rumors, network, chat rooms, media (newspapers, radio, TV, outdoor advertising, direct marketing, brochures), indirect experience, geographical, religious and cultural impact may so that people form an opinion and then form the company's reputation, "Jim said, therefore, includes not only the reputation of the" triple "or" Five "and even may include: Do you trust your government and organization management; shareholder whether to trust your management; analysis teacher whether to trust your corporate strategy; how you treat your employees; whether you pay on time, you are responsible for the environment; you support local community organizations; you how good your product and service delivery and provide to you Consumers; you image in the media is how, if faced with a legal case, how do you deal with the crisis ...... & nbsp; "So, first find the various groups and the company's interests are closely related, they can be a consumer or customer, employee , shareholders, government, business partners, financial or industry analysts, the media theorist; and even non-governmental organizations such as environmental organizations, consumer associations, religious organizations, etc. Then, through surveys and other means to get access know what they are thinking, what they care about, what they think is the most important value. Identify these, it can be targeted to get to know these stakeholders in terms of their concern is how to look at your company to find the most likely make or break your business or organized groups, in order to identify the most critical factor driving the enterprise, then you can develop the appropriate corporate strategy "& nbsp;. respect of each company to focus on is certainly different, the consumer products company may pay more attention The resulting product views, and chemical companies may be more concerned about the impact on the environment. Mr. Jim to this end gave the freshest example of Hong Kong Disneyland. & Nbsp; In the first Hong Kong Disneyland restaurant's menu, there was a "shark fin soup" dish, Hong Kong Disneyland managers unexpected, yet the park opened, the dish has been greatly spread online, Hong Kong Disney is also due to discrepancies with the image of the dish and they have been preached "animal protection" while under attack, and some companies even cut off dealings therefore keep up the Disney commercial. & Nbsp; corporate reputation management & nbsp; Jim pointed out, measure and manage corporate reputation through research to be done in two stages: First, access to a small part of the dialogue in the form of telephone or representative stakeholders; the second is through in the form of a letter or an electronic questionnaire to do a wider range of investigations, such investigations usually once a year, and some may be six months. The issue may be included from important to unimportant level selection; and open-ended questions, and give enterprises scored. Question should also include where they are drawn from their point of view, it is the personal experience, media, network, or convention or conference. & Nbsp; In addition, Mr. Jim also highlighted the importance of media analysis. "At present, many domestic companies in public relations for the company to do the media Shihai only stay in the statistical analysis of press volume level, and in fact, the media analysis should include many aspects, which determine the target audience, market and related media; articles and photos It appeared in the media location and size; the statistics appear in the media positive information and negative information; Competitors appear in the media frequencies and conditions, etc. & nbsp; foreign enterprises see Chinese companies, many by the entire Chinese The reputation of the decision, especially as such a large state-owned enterprise, CNOOC, Jim finally fell to the topic CNOOC bid for Unocal. "CNOOC should be announced after the acquisition of more please some US reporters, industry analysts firsthand look at this company CNOOC After all, for American companies to acquire a Chinese enterprise, American reporters, industry analysts are important stakeholders and their views will be formed around a large extent to the United States in terms of CNOOC's reputation views. "